Toys Are More Divided by Gender Now Than They Were 50 Years Ago

leadEven at times when discrimination was much more common, catalogs contained more neutral appeals than advertisements today. Elizabeth Sweet – The Atlantic Magazine

When it comes to buying gifts for children, everything is color-coded: Rigid boundaries segregate brawny blue action figures from pretty pink princesses, and most assume that this is how it’s always been. But in fact, the princess role that’s ubiquitous in girls’ toys today was exceedingly rare prior to the 1990s—and the marketing of toys is more gendered now than even 50 years ago, when gender discrimination and sexism were the norm. More

“the more it changes, the more it’s the same thing”, usually translated as “the more things change, the more they stay the same”

Jean-Baptiste Alphonse Karr (24 November 1808 – 29 September 1890)

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